AFA and I Agree: New A&F Shirts Are Inappropriate

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Normally when I receive an “Action Alert” from Don/Tim Wildmon and the American Family Association, it’s something stupid or despicable. Some recent examples include:

(9/4) ENDA – Work place is the wrong place for sexual politics

(8/24) AARP ramps up support for ObamaCare with TV/Radio ads

(8/19) PepsiCo forms Chicago Gay Pride organization

You get the idea.

Today, I got an AFA Action Alert that I actually really agree with:

Abercrombie & Fitch pitches new trashy T-shirts to America’s youth

When I first read the headline, I thought, “Oh, I bet these are gay-friendly or something.” But they actually are trashy and inappropriate! Here is how the email describes the new shirts.

The first A&F T-shirt pictures a young girl opening her blouse – exposing herself. A&F titles the image: “Show the Twins.”

The second picture is of a female running nude. A&F titles it: “Female streaking encouraged.”

The next Abercrombie & Fitch T-shirt is entitled: “Female Students Wanted for Sexual Research.”

AFA points out the prevalence of new STD infections among young people (citing valid research from the CDC!). I think there’s a bigger problem.

Sexual assault and rape are still big problems in the university setting. There is this sense among a lot of young people that college is this “Girls Gone Wild” environment. We are not doing enough to educate men about these issues, and as a result, patriarchy prevails and the oppression of women continues.

Shirts like these motivate that culture, and it’s disgusting. A&F is a popular clothing brand, and I think they have a responsibility to do better by their customers. Unfortunately, good old capitalism encourages this kind of garbage. “Play to your audience,” right? Apparently, this company doesn’t care too much about the consequences.

The AFA page has a form that allows you to send an email to A&F, but I’m going to encourage you to not use the AFA form and instead send an email or letter directly. Here is the contact information you’ll need:

Michael Jeffries, Chairman Abercrombie
6301 Fitch Path
New Albany, OH 43054
Phone: 888-856-4480 or 614-283-6500
Fax: 614-577-6710
Email: abercrombie@abercrombie.com

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